Did you know that according to eBay, each additional professional product image that is added to a listing increases your chances of making a sale by 2%? If you are selling products on Amazon or eBay, you can upload anywhere from 9-12 images per item, so take advantage of this marketplace feature and show off your products to start selling more.
In this article, we will share suggestions about how to capture additional product images for accessories so that you can maximize the full potential of your product listings.
Photographing Accessories
Accessories range in size, color, and details—inside and out! For this tutorial, we will demonstrate flattering photography angles for specifically for purses, but the principles for shooting other types of accessories will be much the same.
1. Front and back
2. 45-degree angles
3. Left and right sides
4. Details (buckles, zippers, straps on, straps off, bottom, inside, unzipped, open, logos)
Taking it one step further
5. Show how the product looks on
Companies like Zalando, Net-a-Porter and ASOS have utilized models and video to showcase their products, which gives their product showcasing an added appeal. Including animated gifs and videos along with still product images helps customers to better visualize what the product would look like if they were actually examining it in person. It will also encourage them to visualize how a product might look like if they wore it or how the product would move if they walked or turned.
Here you’ll find an example of how companies are using images to showcase their accessories:
Example of a product listing at Zalando.com. Click here to see all the images related to this product.
6. Educate your customers on how they can complete their outfit
You can also add another extra boost to your site by showing your customer how to complete the ‘look’ of a particular product. Companies like Net-A-Porter and Mango have added an additional feature to their website that allows customers to pair other merchandise from their site together to create the ultimate look.
This not only helps your customer to shop more freely and easily, but it also is a genius marketing technique that will allow you to seamlessly promote additional products in the hopes of selling more!
Here are a few examples of that:
Example of how Mango helps you complete your outfit. Click here to look around.
Example of how Net-A-Porter helps you complete your outfit. Click here to look around.
As you can see, there are many different ways to photograph and showcase your accessories products. However, the bottom line is that it’s always best to fill in all image spaces that each product listing page will allow in order to give customers an extra sense of security when purchasing from your site. Winning customers’ confidence through your product images is one of the most crucial elements to growing your business and making sales.
If you liked this post you should read about more ideas for additional apparel and footwear product images.
