SAN DIEGO, CALIFORNIA

Content Creator

San Diego Office

THE ROLE

The Content Creator should be an inquisitive storyteller with a desire to learn, report, and engage the audience. You need to reach, help, and channel ambitious retailers leveling up their photography, busy brand owners trying to juggle one less thing, and quality-oriented e-commerce operators. The ideal candidate has experience in fashion, retail, e-commerce, or photography.

The Content Creator will work closely with the Managing Editor and Marketing Manager to develop inbound content strategy and then to create said content. In other words, you'll be responsible for creating lots of written copy: the website, the blog, partner blogs, press releases, webinars, scripts, case studies, guides, etc.

JOB RESPONSIBILITIES

Strategy
  • Develop inbound content strategy with stakeholders
  • Work with Platform Team on product marketing strategy
  • Maintain style guide and manual for copywriters
  • Attend events, meet clients, network for in-depth understanding of buyer persona
Creation
  • Content ideation
  • Write blog posts and other inbound content
  • Guest post on external partner blogs
  • Complete briefings for other writers as necessary
  • Revise content from other writers
  • Periodically refresh existing content (“evergreen”)
  • Work with SEO analyst to keep content up to date with SEO best practices
  • Script and manage production of video content
  • Create webinar decks
  • Review web content after development team prepares it
  • Contribute to monthly customer newsletter
  • Edit lead nurture emails
  • Contribute to quarterly Pixelz magazine (ideation, writing, editing, shipping)
Partnerships
  • Source guest post opportunities
  • Source webinar partnerships

WHAT SUCCESS LOOKS LIKE

The Content Creator should achieve the following objectives:

  • Generate 75 MQLs per week (USA)
  • Publish 3 blog posts a month on Pixelz blog
  • Publish 1 guest post per month
  • Publish 1 piece of gated content per month (case study, how-to guide, white paper)
  • Create 1 webinar deck per quarter
  • Create and edit 2 articles for the quarterly magazine.

REQUIRED EXPERIENCE/SKILLS

  • Bachelor's degree
  • Excellent grammar
  • An understanding of SEO and SEM
  • CRM/CMS familiarity
  • Excellent communication and people skills
  • Demonstrated desire for continuous learning and improvement
  • Flexibility to schedule calls at odd hours with international team