Highlights

Where does AI in ecom fashion actually stand today, and where is it heading? In this session, Pixelz CMO Katrine Rasmussen and CEO Thomas Ladefoged take stock of the current state of AI in ecom fashion, looking at real brand examples, the challenges that come with implementation and what the next few years could look like. They cover:

• How brands are already using AI on their PDP and why many are doing it without labeling it
• What the main challenges are when implementing AI into existing content workflows
• How the Pixelz content philosophy approaches AI production through a hybrid model
• Why the future of content production is moving from planned shoots to on-demand, real-time generation

An honest conversation on where AI in ecom fashion stands today and what comes next.