Meet - The People
Behind the Tech

How It All Started

Pixelz was founded in 2011 in Holstebro, Denmark. Back then Pixelz was known as 'Remove the Background', based on a simple premise to make it easy for e-commerce companies to create beautiful product images.

Over the years, we’ve innovated in response to the industry challenges of fluctuating image volumes, slow workflows, and inconsistency in image quality. Through trying to solve these issues, we developed the concept of SAW – Specialist Assisted Workflow. An idea of splitting the retouching workflow up into many different steps assisted by AI technology. A completely different way of handling retouching than anyone had ever done before.

Today, we are a technology company powered by a talented and passionate team. With our diverse team, we are able to push boundaries, embrace change and innovate to create more and better opportunities for our customers, our colleagues, and the communities we are a part of.