Highlights

Building an AI business case internally is one of the most common challenges facing ecom and creative teams right now. In this session, Pixelz CMO Katrine Rasmussen is joined by Chief Growth Officer Brian Guidry, who has spent the past year talking to hundreds of brands about scaling GenAI workflows, to walk through a practical framework for getting started. They cover:

• Why the financial model is just the starting point and what else needs to be in the room when you present your business case
• Which AI workflows are the easiest to implement and where the low hanging fruit actually is
• How to think about legal considerations, model rights and company stance before going live
• What change management really looks like when moving from physical to digital workflows

If you are building an AI business case or trying to figure out where to start, this session gives you a clear, practical framework to work from.