Highlights

Scaling video production is one of the biggest challenges ecom studios face today, but where do you actually start? In this session, Aleksandra Panyukhina sits down with David Hice, Photography Production at Aritzia, for a practical, experience-backed conversation on how to build the case for video, align your team and scale without compromising what already works. They cover:

• How to have the right conversations with cross-functional partners before committing to a new production type
• What a business case for scaling video actually looks like and what it needs to include
• How to map your current and future state workflow across people, space and technology
• What to watch out for when scaling, from site performance to team skills and bandwidth

If you are thinking about scaling video production and want a grounded, practical perspective from someone going through it, this session is worth your time.