Highlights

What will the studio actually look like in three years? In this session, Aleksandra Panyukhina sits down with Alison Leibowitz, former Head of Studio at Net-a-Porter, for an honest conversation about where the industry is heading. Drawing on hundreds of conversations with brand teams across Europe and North America, they explore the statements shaping the future of the studio. They cover:

• Why studios are moving upstream and gaining a more prominent role in business decisions
• How content demand is set to grow exponentially and what that means for creative teams
• Why hybrid workflows with integrated AI steps are becoming the new production standard
• How creative roles are being redesigned around curation, taste and creative judgment

An honest, forward-looking conversation on where the studio is heading and what it means for the people in it.