From Vision To Value: Bridging Creativity And Business Impact

This session by Perrie Schad, Co-Founder & CEO of Mojave Color, delves into practical approaches to connecting creative work with measurable business value. By exploring a range of topics—like understanding leadership priorities, tailoring communication, and fostering long-term support—it offers actionable strategies to bridge the gap between vision and execution. While not a definitive guide, it’s packed with insights and ideas that have proven effective in real-world scenarios. The goal is to spark new ways of thinking and provide tools to help your creative efforts resonate in the business world.