From Grid to Grid - Ecomm’s Evolution Into Visual Media

Ecommerce has evolved beyond product grids and PDPs into immersive, visually compelling experiences. Explore together with Erin Corbett, Director of Production at Future Publishing, how brands can engage authentically and creatively across all touchpoints—even when not actively selling. We discussed the shift from standardized presentations to emotion-driven storytelling, the resurgence of Pinterest, and the growing demand for aspirational content. As consumers become more digitally savvy, brands must balance strategy with creative flexibility to stay agile without overburdening teams.