Flow
Flow 2026

FLOW:
Barcelona

March 25, 2026
|     Factor Barcelona

FLOW lets you step out of the studio and into an inspiring space to share, challenge, experiment, and grow together.

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Who should attend FLOW?

FLOW is a niche event for e-commerce creative professionals. Photo studio managers, post-production specialists, photographers, creative and art directors, stylists, and digitechs will find the event particularly educational and inspiring.

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Agenda

March 25

12:00 pm - 12:45 pm

Doors Open

12:45 pm - 1:00 pm
Keynote

Opening Keynote

Thomas Ladefoged
Thomas Ladefoged
Pixelz
1:00 pm - 1:30 pm
Keynote

Coming soon - Stay Tuned For the Announcement

When Kevin Mason takes the stage, you are in for an exciting expert talk, full of original research, hot takes, and takeaways to consider and implement in your work. Details coming soon!

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Kevin Mason
Kevin Mason
Studio Workflow
1:30 pm - 2:00 pm

Coffee Break

2:00 pm - 2:50 pm
Workshop

Inside the Workflow: Building a Scalable Creative Pipeline with Pixelz

Explore how brands integrate Pixelz into their creative pipelines, featuring Michael Zubcic from Marc O'Polo and Javer De Bona from Tendam. Expect to hear about producing e-commerce video at scale by leveraging AI for editing and color grading, and achieveing high-efficiency and " peace of mind " by automating tedious post-production tasks.

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Michael Zubcic
Michael Zubcic
Marc O' Polo SE
Javier De Bona
Javier De Bona
Tendam
Kevin Boutwell
Kevin Boutwell
Pixelz
2:50 pm - 3:20 pm

Coffee Break

3:20 pm - 4:10 pm
Main Room

Streamline Your Commercial Workflow: From Capture to Delivery with Capture One

Get a closer look at how Capture One supports modern commercial workflows from capture through delivery. In this session, we’ll walk through a practical studio workflow and highlight new and improved tools designed to speed up editing, strengthen collaboration, and give you better control over the production process, without compromising creative intent.

We’ll also share an early look at upcoming workflows that connect Capture One with Pixelz, and discuss how this collaboration is shaping more efficient, scalable post-production for commercial teams.

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Ines Carton
Ines Carton
Capture One
Breakout Room

The Studio Of The Future - Interactive Discussion

Join this attendee-led discussion to define what tomorrow’s studio looks like and how to build toward it today. We will cover everything from the changes in roles and responsibilities to where studios sit on the org chart to building future-ready teams while prioritizing human factors alongside technology.

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4:10 pm - 4:30 pm

Coffee Break

4:30 pm - 5:20 pm
Main Room

Navigating the Future of AI in Content Operations

AI is changing how content is planned, produced, and delivered, but many teams are still figuring out how to use it in day-to-day work. In this interactive workshop, leaders from Creative Force and Shotflow will talk through how content and creative teams can move beyond early experiments and bring AI into real production environments. Using practical examples, the session will focus on where AI can help today, where human judgment still matters, and how teams can prepare for what comes next as AI moves from pilots into everyday production at scale, while maintaining creative quality.

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Thomas Kragelund
Thomas Kragelund
Creative Force
Breakout Room

Let's NOT Talk About AI

No prompts, no automation deep-dives, no " AI innovation " talk.

This attendee-led discussion is for those who need to zoom out from all the AI and tech conversation, and focus on the other realities of running a studio - team dynamics, stakeholder alignment, budgeting, creative quality, floorplan layout, and anything else that is top of your mind!

The flow of the discussion is defined live by the room. We’ll keep AI out of it (unless it inevitable comes up) and make space for the conversations that don’t always get stage time, but matter just as much.

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5:20 pm - 5:40 pm

Coffee Break

5:40 pm - 6:10 pm
Keynote

New Tools, Same Intent: The Creative AI Transition

What does it actually take to move from traditional fashion imagery to AI-powered content—without losing creative control or brand integrity? Cristina Calvet, Art Director turned AI visuals lead at Pixelz, shares her journey into AI workflows, alongside Brian Guidry on the technical reality behind them. Together, they unpack how creative intent becomes production-ready visuals across images, video, and campaigns.

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Cristina Calvet
Cristina Calvet
Pixelz
Brian Guidry
Brian Guidry
Pixelz
6:00 pm - 8:00 pm

Afterparty

The official program is over, but the conversations and good vibes continue! Expect tasty food, bar catering to all preferences, and a few interactive surprises along the way.

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Speakers

Kevin Mason

Founder
Studio Workflow
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Ines Carton

Principal Engineering Manager
Capture One
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Michael Zubcic

Group Manager Photostudio Operation & Production
Marc O' Polo SE
Learn More

Javier de Bona

Audiovisual Innovation Leader
Tendam
Learn More

Kevin Boutwell

Director of Onboarding
Pixelz
Learn More

Cristina Calvet

Art Director
Pixelz
Learn More

More coming soon!

Program

Stay tuned for the news and updates about the program. We are working hard to bring you the new FLOW format filled with insightful conversations, interactive content, useful connections, and great atmosphere!

12pm

Welcome & Check-in

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1pm - 6pm

Keynotes & Workshops

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6pm - 8pm

Happy Hour

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Partners

What People Are
Saying About FLOW

See What Attending
FLOW Is Like

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FAQs

Who can attend FLOW?

FLOW events are created for studio managers, creative and art directors, photographers, retouchers, and creatives within the e-commerce content production industry.

Is FLOW free to attend?

Free in-person access to the event is reserved for the representatives of brands, retailers and independent creatives. We can’t guarantee that all registrants will be granted access to the live event due to limited capacity.

If you are representative of a commercial photo studio or technology vendor, you are welcome to request the ticket and you will receive further information about purchasing tickets to attend FLOW.

I don’t have a business email, but still want to attend. What can I do?

Please reach out to events@pixelz.com and our team will explore the possibilities together with you!

Can I register at the venue?

Unfortunately, tickets are extremely limited to keep the event cozy and make networking manageable. Registration is required before the event.

What if I have dietary requirements?

We want to make sure everyone is comfortable at our events, and that includes making sure even one is well fed! We will follow up with you about dietary requirements when your ticket is approved.

Will you be live-streaming the event?

FLOW is a live event, and we will not be live streaming any of the sessions. We will share recordings of our sessions after the event. And follow our LinkedIn profile for exclusive content.

If I have further questions, who can I contact?

Reach out to us with your questions by emailing events@pixelz.com.

Venue

Factor Barcelona

Carrer de Roger de Llúria, 71
Eixample, 08009
Barcelona, Spain

Contact Us

Do you have any questions about FLOW?
Drop us a line at events@pixelz.com and we will be more than happy to help.

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