Flow 2024

FLOW:
Europe

November 12-13, 2025
|     London
 FLOW: Europe

FLOW lets you step out of the studio, connect with industry peers, learn about evolving trends, and gain knowledge to tackle existing challenges.

Flow

Who should attend FLOW?

FLOW is a niche event for e-commerce creative professionals. Photo studio managers, post-production specialists, photographers, creative and art directors, stylists, and digitechs will find the event in particular educational and inspiring.

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Theme

From Production To Influence

This edition of FLOW explores how e-commerce studios can drive innovation and expand their influence through technology, creativity, and empathy

Agenda

November 12

Track 1
Track 2
FLOW Cafe
1:00 PM - 2:00 PM

Check-In For Workshop Attendees

2:00 PM - 2:20 PM

Opening Keynote

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Thomas Ladefoged
Thomas Ladefoged
Pixelz
2:30 PM - 3:30 PM
Track 1

The Creative Reset: Practical Tools to Beat Overwhelm And Reignite Passion

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Olivia McTaylor
Olivia McTaylor
Hustle House
Nicola Pitt
Nicola Pitt
Hustle House
Track 2

Pixelz's Post-Production Platform Deep-Dive

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Kevin Boutwell
Kevin Boutwell
Pixelz
FLOW Cafe

AI For Ecom Content Creation: Fears, Facts And Fiction

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3:30 PM - 4:00 PM

Coffee Break And Check-In

4:00 PM - 5:00 PM
Track 1

From Chaos To Clarity: Building AI Systems For Modern Creatives

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James Guy
James Guy
IDLE Creative
Track 2

Virtual Production For Stills: Unlocking Creativity, Efficiency & Flexibility In Ecommerce Content Creation

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Nathan McDowell
Nathan McDowell
NattyMacMedia
Richard Harvey
Richard Harvey
Canon Uk Ltd
FLOW Cafe

Inclusivity, Diversity, And Authenticy In Ecom Visuals

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Laura Winson
Laura Winson
ZBD Talent
Marina Munoz Fortuny
Marina Munoz Fortuny
Camper
5:00 PM - 5:30 PM

Coffee Break And Check-In

5:30 PM - 6:30 PM
Track 1

AI Fusion: Combining Real Photography And AI with Purpose

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Ines Thomsen
Ines Thomsen
Ines Thomsen Photography
Martin Dörsch
Martin Dörsch
martindoersch.at
Track 2

Ignite Your Team's Potential: A Workshop On Positive Leadership

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Marysol Garcia Gruben
Marysol Garcia Gruben
Iberostar Group
FLOW Cafe

W(h)ining Wednesday

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6:30 PM - 9:00 PM

Welcome Party

Informal, fun, and a positive atmosphere - what can be better to kick off the event and get to know fellow attendees, meet old colleagues and friends, and get that FLOW energy going. Expect good food, music, pub quiz, and a new Meet & Greet format!

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November 13

Social
Keynote
Breakout
9:00 AM - 9:50 AM

Doors Open

Arrive early for breakfast and easy check-in

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9:50 AM - 10:00 AM

Welcome To FLOW

Let's kick off the day with Thomas Ladefoged and have a sneak peek into what the day has in store for us!

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Thomas Ladefoged
Thomas Ladefoged
Pixelz
10:00 AM - 10:30 AM
Keynote

From Content To Commerce: Transforming Studio Capabilities To Meet Customer Expectations

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Luke Telling
Luke Telling
Zalando
10:30 AM - 11:00 AM
Keynote

From Studio To System: Building A Creative OS

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Marcos Rodríguez
Marcos Rodríguez
Mango
11:00 AM - 11:45 AM

Coffee Break

11:45 AM - 12:15 PM
Keynote

Every Image Earns: How Visual Unit Economics Shape Performance

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Mel McVeigh
Mel McVeigh
mmstudios
12:15 PM - 12:45 PM
Keynote

Digital Experience Of An Ecom Visual

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Anila Sodermark
Anila Sodermark
Sweaty Betty
12:45 PM - 1:45 PM

Lunch

1:45 PM - 1:55 PM

Kick-Off - Afternoon Sessions

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Thomas Ladefoged
Thomas Ladefoged
Pixelz
2:00 PM - 3:00 PM
Breakout

Real-Life Insights Into End-To-End Studio Processes

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Josie Diamond
Josie Diamond
Sweaty Betty
Lucy Roberts
Lucy Roberts
Zest Creative Agency
Breakout

A lawyer's toolkit for using AI models and Digital Twins in E-commerce

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Kelsey Farish
Kelsey Farish
Solicitor - Media & AI

Networking And Free Time

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3:00 PM - 3:40 PM

Coffee Break

3:40 PM - 4:10 PM
Keynote

Digital Twins: From Concept To Creation

Katrine Rasmussen
Katrine Rasmussen
Pixlez
4:10 PM - 4:15 PM

Closing Remarks

The day may be over, but we have a few more surprises for you!

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Thomas Ladefoged
Thomas Ladefoged
Pixelz
4:15 PM - 6:30 PM

Happy Hour

Speakers

Marcos Rodríguez

Digital Lab Manager
Mango
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Lucy Roberts

Creative Manager of Photography and Retouch
Zest Creative Agency
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Kelsey Farish

Solicitor - Media & AI
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Mel McVeigh

Strategic Digital Advisor
mmstudios
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Josie Diamond

Global Head of Studio
Sweaty Betty
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Luke Telling

Director Content Supply
Zalando
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James Guy

Creative Director
IDLE Creative
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Olivia McTaylor

People Development Consultant
Hustle House
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Nicola Pitt

Leadership Coach and Facilitator
Hustle House
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Laura Winson

CEO
ZBD Talent
Learn More

Marysol Garcia Gruben

Brand Design Director
Iberostar Group
Learn More

Martin Dörsch

Photographer
martindoersch.at
Learn More

Ines Thomsen

Photographer
Ines Thomsen Photography
Learn More

Nathan Roberts

Photographer
NattyMacMedia
Learn More

Richard Harvey

Segment Manager - Industry
Canon Uk Ltd
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Anila Sodermark

Senior Online Operations Manager
Sweaty Betty
Learn More

Marina Munoz Fortuny

Audiovisual Production Manager
Camper
Learn More

More coming soon!

Program

Day 1

1 PM - 2 PM

Check-in for Workshop Attendees

Flow

2 PM - 6:30 PM

Workshops

In-depth and practical workshops designed for you to learn new skills or expand your knowledge in a particular area. Run in three parallel tracks, there will be 9 workshops in total, and you can choose to attend just one or as many as you like. Each workshop has a limited capacity to deliver the best learning experience, and sign-up in advance is required.

6:30 PM - 9 PM

Welcome Party for all FLOW attendees, speakers, and partners

Flow

Day 2

9 AM - 10 AM

Check-in and Breakfast

Flow

10 AM - 4:30 PM

Keynotes, Interactive Sessions and Networking

The main reason we all come to FLOW - educational sessions on stage, insightful conversations during the breaks, and great vibes. Make sure to arrive on time for the first session to not miss out on anything FLOW has to offer!


4:30 PM - 6:30 PM

Happy Hour

Flow

Why Attend FLOW

Discover what makes FLOW: Europe 2025 an unmissable experience for creatives, teams, and leaders looking to grow, connect, and be inspired.

What We’ve Got In Store For You

At FLOW, you will get more than at a regular event - we’re setting the stage for connections, creativity, and community:

  • 2 immersive days
  • A 60/40 split between spontaneous networking and curated content
  • 6 hands-on workshops
  • 5 thought-provoking keynotes...

Why Join With Your Team

Attending FLOW: Europe 2025 is a great experience on its own. But joining along with your key team members makes it even more valuable! Here are the top 3 reasons why:

  • Enhanced Learning & Knowledge Sharing: with multiple sessions running concurrently, your team can divide and conquer...

How to Convince Your Boss You Need to Attend

If your company is serious about staying ahead in e-commerce content production, FLOW: Europe is the most valuable two-day investment you can make:

  • High-density learning: In just two days, you’ll gain insights that could take months to figure out on your own. Speakers share actual processes, use cases...

Partners

What People Are
Saying About FLOW

See What Attending
FLOW Is Like

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FAQs

Who can attend FLOW?

FLOW events are created for studio managers, creative and art directors, photographers, retouchers, and creatives within the e-commerce content production industry.

Is FLOW free to attend?

Free in-person access to the event is reserved for the representatives of brands, retailers and independent creatives. We can’t guarantee that all registrants will be granted access to the live event due to limited capacity.

If you are representative of a commercial photo studio or technology vendor, you are welcome to request the ticket and you will receive further information about purchasing tickets to attend FLOW.

I don’t have a business email, but still want to attend. What can I do?

Please reach out to events@pixelz.com and our team will explore the possibilities together with you!

Can I register at the venue?

Unfortunately, tickets are extremely limited to keep the event cozy and make networking manageable. Registration is required before the event.

What if I have dietary requirements?

We want to make sure everyone is comfortable at our events, and that includes making sure even one is well fed! We will follow up with you about dietary requirements when your ticket is approved.

Will you be live-streaming the event?

FLOW is a live event, and we will not be live streaming any of the sessions. We will share recordings of our sessions after the event. And follow our LinkedIn profile for exclusive content.

If I have further questions, who can I contact?

Reach out to us with your questions by emailing events@pixelz.com.

Venue

Protein Studios

31 New Inn Yard
London EC2A 3EY
United Kingdom

Contact Us

Do you have any questions about FLOW?
Drop us a line at events@pixelz.com and we will be more than happy to help.

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