About FLOW 2020
FLOW 2020 is an elite event gathering some of the best and brightest in high volume product photography and business intelligence. FLOW is focused on how e-commerce and studio managers can use data to transform their creative operations: generating actionable insights to create a seamless flow of photos from studio to site.
What does it mean to have FLOW?
It means getting images online faster. It means freeing creatives from spreadsheets. It means total operational transparency. It means increased productivity and lowered costs.
FLOW is going from shot-to-site in the same day not as an exception, but as the rule.
At FLOW 2020 you learn how to enable FLOW photography from those who've already done it.
The Speakers
LINDSAY MORE NISBETT
Brand Director / Co-Founder
THOMAS KRAGELUND
Founder & CEO
ROB HARKEY
Operations / Co-Founder
ALISON GATES
Creative Director, Nuuly
KATE DAVIES-BENADE
Photo Studio Manager
JASPER LANZ
Data Analyst
ANTHONY NOCELLA
Lead Photographer, Nuuly
JAKOB OSTERBY
COO
SEBASTIEN ESKENAZI
Computer Vision Scientist
ELENA ROWELL
Product Marketing
TEJS RASMUSSEN
Head of Product
Brian Guidry
Partner
David Iscove
Creative Technology Practice Lead for Cella
Shanna Dunlap
Digital Technician
Agenda
Check in / Breakfast
Enjoy a light breakfast and networking before getting started.
Opening Remarks
Thomas Kragelund of Creative Force kicks off the event.
Agile Imagery
Industry veterans Rob Harkey (former Director of Studio Operations for Ralph Lauren, former Director of Photography for Gilt.com) and Lindsay More Nisbett (former Director of Creative at Gilt.com, former Art Director at Bergdorf Goodman) and event co-hosts discuss e-comm imagery trends and describe their journey towards FLOW photography. Speaker: Rob & Lindsay, The Line Studios.
The Data-Driven Studio
Actionable insights eliminate bottlenecks and give your team 100% transparency. Learn how to leverage scheduled photo studio reports, alerts, and triggers in your workflow. Speakers: Elena Rowell of Looker.com (Subsidiary of Google), Jasper Lanz of CreativeForce.io.
Coffee / Networking
Caffeinate and conversate.
Enabling Flow Photography
See how Bestseller.com supercharges time-to-market with same day shot-to-site. Lean production provides maximum efficiency at scale. Learn how they keep WIP to a minimum, reduce complexity, and drastically improve turnaround. Speakers: Kate Davies-Benade of Bestseller, Jakob Osterby of Pixelz
How to Use Technology to Optimize Creative Direction
Creating smart feedback loops between sales and creative direction drives growth. We're looking forward to a lively panel discussion about utilizing visual reports in weekly standup meetings, creating feedback loops with sales data, and how to optimize styling with buying data. Panelists: Alison Gates of Nuuly, Anthony Nocella of Nuuly, James Lewis of Creative Force.
LLeveraging AI in Creative Operations
Focus on your expertise and leverage that of others. Pixelz has built a world leading expertise in AI enabled photo retouching and is offering to show you how its technology can help scale and speed up non-creative photo editing and how it can actually teach you about your own human processes. Speaker: Sebastien Eskenazi, AI, computer vision and automation expert at Pixelz.
Lunch / Networking
Have lunch and mix with your fellow attendees.
Understanding the relationship between Project Management and Studio Production
David Iscove, Creative Technology Practice Lead for Cella, will explain the role played by enterprise project management tools (such as Workfront) in their strength acting as a 'top layer' system of initiation to the photo studio, feeding marketing-driven campaign jobs in the form of requests and tasks.
2020 Innovations In Studio Tech
Be prepared for change! Preview near-future innovations in planning, styling, and mobile applications. See what's on Creative Force's roadmap for 2020 and beyond. Speaker: Tejs Rasmussen of Creative Force.
Event Partners
The Venue
The Line Studios
79 West Street Suite 205,
Brooklyn, NY 11222
Company
