Join this attendee-led discussion focused on the reality of implementing AI inside organizations.

Across dozens of teams, the same patterns are emerging: workflows aren't designed for hybrid approach, quality is hard to achieve at scale, approvals lag behind production speed, and the legal concerns keep blocking initiatives.

This is a space and time to surface what’s actually breaking, share where things are getting stuck, and exchange ways teams are actually making it work.

AI is changing how content is planned, produced, and delivered, but many teams are still figuring out how to use it in day-to-day work. In this interactive workshop, leaders from Creative Force and Shotflow will talk through how content and creative teams can move beyond early experiments and bring AI into real production environments. Using practical examples, the session will focus on where AI can help today, where human judgment still matters, and how teams can prepare for what comes next as AI moves from pilots into everyday production at scale, while maintaining creative quality.

What does it actually take to move from traditional fashion imagery to AI-powered content—without losing creative control or brand integrity? Cristina Calvet, Art Director turned AI visuals lead at Pixelz, shares her journey into AI workflows, alongside Brian Guidry on the technical reality behind them. Together, they unpack how creative intent becomes production-ready visuals across images, video, and campaigns.

The official program is over, but the conversations and good vibes continue! Expect tasty food and bar catered to all preferences, and a few interactive surprises along the way.