The Studio of The Future
Honest conversation about the evolution of creative roles, organizational changes, and the impact of technology.
What will the studio actually look like in three years? In this session, Aleksandra Panyukhina sits down with Alison Leibowitz, former Head of Studio at Net-a-Porter, for an honest conversation about where the industry is heading. Drawing on hundreds of conversations with brand teams across Europe and North America, they explore the statements shaping the future of the studio. They cover:
- Why studios are moving upstream and gaining a more prominent role in business decisions
- How content demand is set to grow exponentially and what that means for creative teams
- Why hybrid workflows with integrated AI steps are becoming the new production standard
- How creative roles are being redesigned around curation, taste and creative judgment
An honest, forward-looking conversation on where the studio is heading and what it means for the people in it.
Webinar from May 2026
Aleksandra Panyukhina
Alison Leibowitz
Register for Webinar
Here is what you will learn
1
The studio is moving upstream. Historically sitting at the end of the decision-making chain, creative studios are gaining influence and moving closer to marketing, merchandising and ecommerce teams. According to Alison Leibowitz, former Head of Studio at Net-a-Porter, studios will no longer just support the business, they will help drive it.
2
Content demand is not going to double or triple, it is going to grow exponentially. Brands will need to shift from seasonal campaign schedules to a constant flow of content, and the biggest challenge will not be producing the volume but keeping it on brand as the pace accelerates.
3
AI will not replace creative roles, it will redesign them. The repetitive, invisible tasks like retouching, background removal and file naming will be handled by AI, freeing up creatives to focus on curation, taste and creative judgment. The skills that will matter most are the ones no algorithm can replicate: adaptability, communication and a genuine creative vision.