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VILA Clothes

Recoloring for B2B Presales

We can provide a visual representation of the style, both internally and on our customer facing B2B online platform, without additional photography
Karoline Berg Madsen
Karoline Berg Madsen

Brand Management / B2B Online Coordinator

The design philosophy of VILA is based on a feminine approach to fashion, uniting femininity with fashion and trend insights and adding a bit of sensuality.

VILA
What value does Pixelz’ Colorways have for you?

We use Pixelz to digitally recolor our samples into all other color options for B2B sales. This means that we can provide a visual representation of the style, both internally and on our customer facing B2B online platform, without additional photography. We’re able to offer more options—showing our styles in more colors than we could if we did not use Pixelz.

We’re able to offer more options—showing our styles in more colors
Where does it fit in your workflow?

Our buying department is responsible for supplying images of our styles. As part of the process, the product coordinator makes sure that there are digitally recolored styles available to those who might need it.

Do you need to work with the photo studio when using Colorways?

We only need our graphic department when changing the styles’ composition (e.g. the length of sleeves). Anything that has to do with recoloring styles, we get done by Pixelz so we don’t have to use the internal hours of our graphic department.

Doing color changes in a more innovative way that focuses on the possibilities of IT and new functionalities is a great example of where we see Pixelz providing value to Bestseller.
Colorways

Orginal and Recolored

Is Colorways easy to use?

Colorways is very user friendly and intuitive. It’s easy for us to delegate the task to our colleagues, as the system does not need any technical knowledge.

Colorways
The system does not need any technical knowledge.
Would you recommend Colorways for other buyers, presales people, and B2B online coordinators?

For all B2B sales, we would highly recommend Pixelz. Colorways is a great daily tool that allows us to create more visual sales options for our customers.

For all B2B sales, we would highly recommend Pixelz.

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