Finished example of ecommerce ghost mannequin service for athletic wear

Digital Twins

Endless Possibilities with Creative Control

E-commerce Content, Reimagined

Digital Twins are hyper-realistic, AI-generated digital models created from real models who’ve given full consent and control over their likeness. They let you easily create stunning e-commerce images from PDP to high-end campaign images that are budget-friendly and web-ready. All built around your brand aesthetic.

Our Digital Twins workflow is a custom-designed process that includes proprietary and commercial open-source AI tools, isolated training data, and, of course, post-production. You get consistent visuals that open up new possibilities with the speed and consistency we all love.

 Digital twin AI-generated fashion model for an editorial campaign
Campaign image AI-generated of a bag

Real Models, Real Collaboration

With Digital Twins, you’re not working with anonymous AI faces but collaborating with real models. We partner directly with agencies and the models themselves to create their digital likenesses with full consent and compensation. That means they have a say in how their image is used, and you get peace of mind knowing your visuals are high-quality and future-proof.

Digital Twins AI generated fashion models in sand dunes

Rendered Reality

Explore our Digital Twins Lookbook to discover the range and versatility of working with Digital Twins. All images are generated in-house at Pixelz using our Digital Twins workflow. The models are generated from an isolated data set that only includes the model-approved images as training data. The generated images are sent through Pixelz Post-Production to fine-tune them just like a traditionally captured elevated image..

Closeup image of 2 digital twins faces generated by AI

Trusted Tech & Human Craft

We’ve been AI experts long before it was a buzzword. For generation, we combine commercial open-source AI tools with our own custom-designed processes and isolated datasets. All generated images are approved by the Pixelz team before heading to post-production. Then, our post-production workflow ensures assets are polished, color-accurate, and meet your brand standards by balancing AI automation and human creative judgment.

 Invisible mannequin effect final ecommerce image of sports bra and leggins

Digital Twins Workflow

PDP Images

Your brand guidelines come to life. Created based on your aesthetics and guidelines with our AI and professional retouching.

Campaigns & Editorial

Editorial images for any campaign. Created based on your creative brief, styling, and casting with our AI and professional retouching.