The Ever-Evolving Role of the Photographer in Fashion E-commerce - FLOW: Barcelona

Elisa Carnicer, Fashion Photographer, who as a freelance fashion photographer works consistently with different brands and creative teams. She shared her experience in her ever-changing role and how to approach collaboration. Learn more from our key takeaways: - - -

  • "Every shoot is like your first day at work"
  • With more types of being made - video, campaign, e-com - think about how the vision should be shared across these teams.
  • Good brief should have as much info as possible without being a novel.
  • Including the collection, reference images and where the images will end up - and the list goes on…

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