An American Portrait: Reshaping Perceptions Using AI

A thought-provoking session about finding fresh perspectives on portraying America through visuals. Marcellus will share why the existing lifestyle and brand imagery is not enough, and what brands could do to capture the sophistication, diversity, and coolness of the American lifestyle. Through his project - Yearling Heights, Marcellus will demonstrate how creatives can tap into the possibilities of Generative AI to develop new concepts, create campaigns, and even build whole new communities!