Pixelz Newsletter

We Tried Not to Call It a Rebrand

We’ve just launched our new website.

And honestly, it doesn’t feel like a “rebrand.” It feels like we’ve finally caught up to who we already became.

Over the past few years, Pixelz has grown fast. We’ve launched new products, especially around AI generation (more on that in our virtual event series this May), expanded what we offer, and moved into entirely new parts of the creative workflow.

But while we were evolving, the brand didn’t fully keep pace. The messaging, the visuals, even the way we talked about ourselves, all started to feel like an older version of who we are today.

You’ll still see traces of where we came from. A subtle green that shows up across the site and social. Our icon, modernized but familiar. And the logo (which isn’t actually new) is just our original lettering, now spaced out to give it room to grow with us.

That last part matters more than it looks. We’re not closing a chapter. We’re leaving space for what comes next.

There’s always a certain fear that comes with changing a logo. If you work in marketing, you know it. It’s one of those decisions that carries weight far beyond design. But this wasn’t about distancing ourselves from our past. It was about making sure the outside reflects what’s already true for us.

We’re not trying to reinvent Pixelz. We’re just making sure it reflects the company we’ve already become.

And maybe that’s also why it’s hard to talk about Pixelz as just a “brand.” It behaves more like a group of people, because it is. People who’ve changed roles, taken on new responsibilities, learned new things, said goodbye to colleagues, and welcomed new ones in. The product has evolved because the people behind it have evolved.

As Pixelz has grown, so have we.

One last thing: the website is live, but it’s not “finished” in the traditional sense. We’re still rolling out new pages week by week, so you’ll see it continue to evolve.

Go take a look — but don’t get too comfortable. It’s still growing.

Pixelz Pulse

Here’s what’s been going on at Pixelz…

  • Join us in person in New York on June 3rd for FLOW: New York. It’s the perfect environment to network with other creatives, attend workshops, and learn how others are managing the changes in our industry. Register for your seat now!
  • Take a look at Pixelz’s AI journey, from early experimentation a decade ago to today’s hybrid workflow. Learn all about it here.
  • We’ve got an entire month of AI in May. Sign up to join us every Wednesday to learn more about AI in e-commerce content creation. View the full schedule and sign up here.

Hot Links

What’s caught our attention over the last month on the internet…

  • Data is rolling in on AI for e-commerce traffic. This article compares 2 sources, offering a slightly clearer picture of how AI is influencing shoppers.
  • Is AI taking our fashion jobs? This piece from Akanksha Kamatha is a wonderful take on how AI is just pushing us to be more ourselves.

That's it for now - see you next month! And if there’s anything you’d like to see me focus on or add to the newsletter, my inbox is always open. 📭