Pixelz Newsletter

Welcome back and Happy Halloween! 🎃

Pixelz Pulse

October has been busy around here. If you didn’t catch us on LinkedIn or in London, we held FLOW: Europe at the beginning of the month. It was an incredible two days - sunshine included (partially). You can read all about it in our recap blog post.

And in the past week we’ve launched 3 things:

  • FLOW Show, is our brand new podcast with 2 episodes out now! Listen to e-commerce professionals to hear their unique stories, learn about exciting projects and impactful moments of their careers.
  • E-commerce Visual Trend Report is our annual report where we dive into our own data, consumer data and insight from industry experts to summarize what is trending.
  • The E-commerce Visual Trends in 2025 Webinar sign-up just went live today. Join the conversation with industry experts to learn about what they see coming in 2025 and answer some rapid fire questions.

Outside the E-commerce Echo Chamber

I had a few different drafts of topics I wanted to cover here but then I read an article from Vogue Business, with this quote:

“I think what we are touching upon here is that the fashion industry exists in this sort of vacuum where we’re all watching very similar things,”

With that in mind, I wanted to take us on an adventure outside our e-commerce vacuum.

As I was recovering from FLOW: Europe, I binge-watched The Starting 5 on Netflix about NBA players. As it happens, I pulled out my phone and dove deep into the social media accounts of the different NBA teams. And I don't think we are talking enough about the amount of content these teams create and the quality of their content. There are the obvious basic game related posts, birthday shout-outs, the latest TikTok trends and then there’s also the fashion piece. And when we talk about the NBA - that’s 82 regular season games.

As brands, these teams are hitting every mark that we talk about in our industry. It’s authentic, it’s aspirational, and genuinely great photography (both sports and fashion). And we can’t forget the fun - whether they are posting a TikTok trend to make you laugh or highlighting players making bold fashion statements that are just fun. Jo Bird pointed out the ‘sameness’ we can find around e-commerce PDP at FLOW: Europe and I haven’t been able to unnoticed it since. The energy, authenticity and fun in sports content is giving me the fun that can be lacking sometimes in e-commerce.

Here are a few of my highlights, if you feel like diving into the sports world with me:

Is it so far-fetched that we should take a few notes from the sports industry—we already do from the 12 million influencers? They may have decades-old brands, but they have found ways to keep up and even double down on their brand.

p.s. yes, I did use this as an opportunity to plug my hometown teams - Go Suns!

Hot Links

This is where I'll share interesting links from around the internet:

  • Are we seeing a reinvestment into long-form content? I’ve yet to find the evidence to prove this point but I have been watching videos like this one from Too Faced to see how it performed and how they are using repurposing it.
  • As an avid user I’m very excited to see the Google Shopping update with AI briefs including product reviews and recommendations. Seemingly, it can almost become a personal shopper for you. Now, they just need to apply this to Google Flights.
  • That stat about 12 million full-time influencers in the US…well it might not be quite what it seems. Before anyone gets too worked up about it read this piece from Complex that breaks down where the data came from.
  • Fashion designer Norma Kamali took Gen AI seriously by enrolling in a course at MIT. She’s using AI to help her get past blocks she has in designer and seeing the creativity even in AI hallucinations.