Live Series On How AI Is Shaping Ecom Content Creation
A look at today’s leading AI fashion campaigns: brands' approaches and key takeaways.
Where does AI in ecom fashion actually stand today, and where is it heading? In this session, Pixelz CMO Katrine Rasmussen and CEO Thomas Ladefoged take stock of the current state of AI in ecom fashion, looking at real brand examples, the challenges that come with implementation and what the next few years could look like. They cover:
- How brands are already using AI on their PDP and why many are doing it without labeling it
- What the main challenges are when implementing AI into existing content workflows
- How the Pixelz content philosophy approaches AI production through a hybrid model
- Why the future of content production is moving from planned shoots to on-demand, real-time generation
An honest conversation on where AI in ecom fashion stands today and what comes next.
Webinar from May 2026
Katrine Rasmussen
CMO
Thomas Ladefoged
CEO
Register for Webinar
Here is what you will learn
1
More brands than most people realise are already using AI on their PDP, even if they are not labeling it. The shift from campaign and lifestyle imagery to AI-generated PDP content is well underway, and the quality has reached a point where it is becoming increasingly hard to tell the difference.
2
The three biggest challenges brands face when implementing AI into their content workflows are integrating it into existing processes, scaling from a handful of assets to hundreds per day, and ensuring every output meets the quality bar needed to go live. Solving all three requires a hybrid approach where humans remain in the loop at every critical step.
3
The future of content production is moving from planned to on-demand and real-time. As the value chain shifts from fully physical to increasingly digital, brands will be able to generate visuals triggered by specific business needs, seasonal moments or even live conditions, rather than planning everything months in advance.