Trends Shaping Ecom Visuals in 2027
October 28th, 2026 ยท 5pm CET - 12pm ET - 9am PT
Expert perspectives on the trends set to define the industry next year, along with highlights from this year's Pixelz E-commerce Visual Trend Report.
Aleksandra Panyukhina
Pamela Kunkel
Cristina Planelles
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Learn moreHere is what you will learn
1
Authenticity is shifting from a feeling to something tangible, as brands show transparency about their AI use and the people behind the work, through AI labels, behind-the-scenes content, and human-made touches.
2
Entertainment is back and the standard is broken: shoppers want content worth their time, so brands are telling stories on product pages and moving beyond cookie-cutter layouts, mixing colors, black and white, and close-ups.
3
AI is becoming a new personal shopper and ecommerce channel, where finding, trying on, and buying happen in one chat. The main product image, shot to show real texture and fit, becomes the base for everything AI does with it.