EU AI Act: What E-commerce Teams Need to Know
Find out what the EU AI Act transparency and labeling rules mean for your e-commerce content and your brand, straight from an expert media lawyer.
September 10th, 2026 - 5pm CET - 11am ET - 8am PT
The EU AI Act is no longer theoretical. The transparency and labeling rules covering AI-generated content start applying on 2 August 2026. And if your team uses AI to generate product imagery or content, you need to be fully aware of the requirements and your duties to stay compliant.
If you're US-based but selling into the EU, this applies to you too.
Don't be intimidated, though - we've got you covered. This live session with Kelsey Farish, a media lawyer specializing in AI and digital law, will cut through the confusion and explain exactly what the Act means for your team, in plain language, with key takeaways you can put into practice.
Kelsey Farish
Katrine Rasmussen
Register for Webinar
Here is what you will learn
1
What the EU AI Act actually requires from e-commerce brands
2
What transparency and labeling obligations look like in practice for AI-generated content
3
How to build internal guidance and communicate your AI use publicly as a brand