E‑commerce visual
trend report
Our annual trend report that takes a look at what’s on the rise in our industry and what the current standards are, straight from the people creating the content, consumers, and our own research.
No single event explains this year. It’s cumulative.
The rules of e-commerce visuals are being rewritten. In this year’s E-Commerce Visual Trend Report, we audited 200 product pages, surveyed consumers, and dug into the data to uncover three shifts shaping 2027: authenticity is changing, entertainment is making a comeback, and the “gold standard” product page is breaking. Learn what’s changing and why it’s good news for brands with a point of view.
Trust
Authenticity is becoming less about how an image looks and more about whether it feels true to the product. The new markers: continuity, specificity, transparency.
Beyond the standard
White background, familiar angles, expected order. Those standards still exist but the guardrails are coming off, and product pages look more different from each other than ever.
Variety is the discipline
By 2027, a deliberately varied PDP will no longer look like a lack of discipline.
Nothing is being replaced.
No format is vying to be the next on-model, on-white image. Brands are drawing from a growing menu and choosing the mix that fits them.
Source: Pixelz audit of 200 product pages.