A Creative's Journey from Traditional to AI

October 29th, 2026 · 5pm CET - 12pm ET - 9am PT

A live conversation with creative professionals who made the leap from a traditional role into an AI-driven one. A candid look at what the transition actually looks like.

Aleksandra Panyukhina

Aleksandra Panyukhina

Experience Marketing Director
Pixelz
Sevda Albers

Sevda Albers

AI Director and Fashion Photographer
Freelance
Raquel Bencomo

Raquel Bencomo

Art Director & AI Creator
Pixelz

Here is what you will learn

1

AI is a tool, not a replacement for creativity: taste, vision and industry expertise still come from the person using it. That’s why the best results come from creatives with a fashion background, such as stylists, photographers and art directors, guiding every output.

2

AI isn’t a one-click solution. Getting the right result takes upfront briefing, testing and new ways of communicating, but it also brings a new kind of creative freedom, with different ideas and ways of working to explore.

3

Brands that use AI only to cut costs miss half its potential. Bringing creatives into the conversation from the start is what unlocks it.