Video Post-Production

Video Post-Production, Now Even More Connected to Your Workflow

Video has already proven its value across the product detail page, from boosting engagement to reducing returns. But for many teams, managing video at scale can still feel fragmented, especially when parts of the workflow sit outside their core production environment.

Video post-production has long been part of the platform. What’s evolved is how much of that workflow now lives directly within it.

Previously, getting video into production often relied on FTP uploads. Today, more of the process, from upload to review, can be handled in the same place as your image workflows.

Video Post-Production, More Connected to Your Workflow

Working with video in the platform has expanded, making it easier to manage alongside the rest of your content production.

Teams are able to:

  • Upload videos directly from mobile devices — capturing and sending content into production without additional steps (see clip below 👇)
  • Manage video orders within the platform — reducing reliance on external tools like FTP
  • Apply pre-defined specifications — looking to test out video or want to get started quickly use our specifications that are already built out.

These additions build on existing workflows, bringing more continuity between how image and video production are handled.

Built Around a Familiar Review Process

The way video is reviewed follows the same structure teams already use for images.

  • Side-by-side review with CloseUp
    Compare the original clips and edited video directly in the platform
  • All assets in one place
    Input files and references are available on the order page. And then find all your final assets together in the media library.
  • Centralized project details
    The Documents tab houses metadata and supporting materials
  • Accurate feedback
    Comments can be added directly to the video for streamlined revisions

It’s a continuation of the same collaborative workflow, extended to video.

Expanding What Video Can Be

Video production doesn’t always need to start with video.

With AI image-to-video, static product images can be transformed into motion content, enabling scaling video with existing assets.

This opens up new opportunities to:

  • Extend image libraries into video formats
  • Introduce motion into PDPs without additional shoots
  • Create flexible content for social and marketing channels

It’s an additional layer to video production—one that complements traditional workflows rather than replacing them.

Why This Matters for E-commerce Teams

You already know what video can do. It helps build stronger brand identity, increases engagement and time on page, improves product understanding, strengthens trust, and reduces uncertainty. It can also reduce return rates and create a more immersive customer experience.

The challenge has never been about proving the value of video; it’s been about operationalizing it in a way that scales across teams and workflows. Bringing more of the video process into the platform helps reduce fragmentation and creates a more consistent way of working across both image and video content.

Scaling Video, Without Chaos

From mobile capture to AI-generated motion, video is no longer handled separately from the rest of your production. Instead, it becomes part of the same system—managed, reviewed, and refined alongside your images.

This reduces disconnected workflows, improves consistency across assets, and streamlines the production process overall. Because scaling video isn’t just about creating more, it’s about making it easier to manage.