Magasin du Nord

Getting the Most Out of Vendor Images

Like many department stores that have gone online, Magasin du Nord relies heavily on vendor images. Vendor images can keep costs low and make getting products online quick. By using Pixelz to edit vendor images, Magasin du Nord is optimizing its workflow, creating consistency on its website, and leaving time for other pursuits like growing its own in-house brand and onboarding new brands. Magasin du Nord’s goal in working with Pixelz for vendor images is to create a cohesive shopping experience. Shoes are a great example of how they achieve this. By editing vendor images, we can ensure that the crop and direction of the shoes are all the same. Pixelz handles basic tasks like cropping, resizing, changing background color, shadows, and compressing images. These steps may seem simple, but by utilizing Pixelz, our system can automate them and give Magasin du Nord the reliability and flexibility it needs.

The Magasin du Nord Workflow

We’ve worked with Magasin du Nord to develop a workflow that fits their vendor image needs. Here’s a glimpse into how it works:

• Images are automatically synced to Pixelz from Magasin du Nord
• Images are run through our duplicate detector, and duplicates are immediately delivered back to Magasin du Nord
• New images are sorted into the correct templates e.g., on model or shoes
• Images are edited
• Images are delivered and pushed live to the Magasin du Nord website during their scheduled updates.

The beauty of this streamlined workflow is it allows for quick turnaround times - even large batches of images. As a department store, when Magasin du Nord takes on a new brand, it also receives a large batch of new images. With the workflow outlined above, Pixelz can tackle a batch well into the thousands and have the images ready in a matter of a day or two. All the while, Magasin du Nord can focus on getting the launch of a new brand ready while Pixelz handles the images.

Removing Hidden Costs

For any retailer using vendor-provided images, duplicates can be a hidden cost and time waste. The magic of workflows like Magasin du Nord's is that they allow us to use our duplicate detection algorithm. Without duplicate detection, retailers like Magasin du Nord either process the same image twice or spend time manually reviewing images to avoid duplicates. In 2022, we detected 120,000 duplicate images being sent from vendors and removed them from being processed, which saved Magasin du Nord $120,000.

Growing Together

“Pixelz is allowing us to grow in new ways that we never expected. They’ve also been a true partner throughout many years and have been there to talk through our workflows and give us the security and flexibility we need.”
Thomas Bernhard, Magasin du Nord