The Unwaivering Pursuit Of Quality with Bryce Pincham
From a career as a fashion and landscape photographer to leading a team of 100+ photo and video professionals at the luxury online retailer. We talk about motivation (your own and your team's!), leadership, hiring, experimentation, coffee, and cycling! Learn more about Bryce and his outstanding work in this episode of FLOW Show.
Top takeaways:
Takeaway 1: Creative Consistency Comes Down to Collaboration
With years of experience in both fashion and landscape photography, Bryce Pincham brings a collaborative approach to leadership at Net-a-Porter. Weekly syncs with heads of departments, like styling and editorial, ensure the global team stays aligned, maintaining the high aesthetic standards that define the brand. By fostering cross-functional teamwork across studios in London, Milan, and New Jersey, Bryce’s team upholds consistency while embracing each location’s unique creative strengths—a global team united by a shared vision.
Takeaway 2: Listening to Customers Fuels Studio Innovations
Customer feedback is key to how Bryce’s team shapes its creative approach. For instance, high return rates for handbags inspired a shift from static photos to on-model videos that show what the bags can hold. This change, born from understanding customer needs, helps potential buyers make informed choices before purchase. Bryce’s team takes pride in keeping the customer at the heart of every creative decision, finding fresh ways to deliver meaningful shopping experiences.
Takeaway 3: Refreshing Product Presentation Through Experimentation
When it comes to evolving the look and feel of Net-a-Porter’s products, Bryce’s team isn’t afraid to experiment. They recently refreshed fine jewelry photography, drawing inspiration from a past project with luxe materials like marble and granite to create a lifestyle feel. These visual updates are part of a larger commitment to keeping the brand’s presentation engaging and relevant. For Bryce, this careful balance of creativity and operational efficiency is key to delivering the quality that customers expect.
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