AI, Virtual Models, and the Future Of Ecom Photography with Wojciech Kropidlowski

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Can AI really transform e-commerce content creation into a fully digital process? How far and how fast can it push the tradition studio setup? In this episode, innovation technology consultant Wojciech Kropidlowski shares his take on the world of content creation and the role AI plays in it.

We dive into everything from virtual try-ons and AI-generated models to building AI-dedicated studio teams and redefining traditional roles. Wojciech offers a grounded, practical look at what’s working now, what still needs time, and how studios can strike the right balance between automation and human creativity.

If you’re thinking about integrating AI into your workflow - or just trying to make sense of what’s hype and what’s real - this episode is packed with insights, examples, and a dose of real talk.

Top takeaways:

Takeaway 1: AI Is Reshaping Studio Workflows, but Humans Still Run The Show

Wojciech sees AI as a powerful tool for boosting speed, cutting costs, and handling the repetitive tasks creatives love to hate. But while AI is great for scaling content production, it’s not here to take over. Photographers, retouchers, art directors still play a key role in making sure the final visuals hit the mark and reflect the brand’s personality. It’s all about collaboration, not competition.

Takeaway 2: Virtual Models Might Be the Future - but Not the Whole Story

Yes, virtual try-ons and AI-generated models are a great way for brands move faster and spend less. But realism, trust, and quality still matter - especially for premium products. Until the tech catches up, traditional photography will still have a place in the mix, particularly when you need to show off those textures, materials, and high-end vibes. Think about the music - while streaming platforms are key for mass distribution, many are paying premium to enjoy good old vinyl.

Takeaway 3: Building AI-Ready Teams Requires New Mindsets and Clear Goals

Bringing AI into the studio isn't just about the tools - it’s about the people. Wojciech recommends forming cross-functional teams, setting crystal-clear KPIs, and finding folks who are eager to experiment, learn, and grow. Whether they’re creatives learning tech or technologists embracing creativity, it’s that hybrid mindset that will drive real results.