Lessons In Leadership with Sylvia Najduk

In this episode of FLOW Show, we are joined by Sylvia Najduk, a content creation expert and CEO of Is EASE Visuell. Sylvia's journey in the e-commerce visual industry is fascinating: from a stylist to content lead at one of the largest Polish retailers, to being a Founder and CEO of her own company. Such experience comes with many lessons along the way. Tune in to get some practical recommendations for being a better leader, finding your path in the industry, and continuously growing as a specialist.

Top takeaways:

Takeaway 1: Building Leadership Skills Through Empathy and Openness

Sylvia shares insights on her transition from stylist to leader, emphasizing the value of empathy, openness, and continuous learning. Early in her leadership journey, she recognized that her own high standards could unintentionally hinder her team’s creativity. Through personal reflection, she learned to foster a collaborative environment where team members feel encouraged to contribute ideas and take ownership. This shift helped her build a more innovative and cohesive team.

Takeaway 2: Creativity and Technology for Content Creation in the Home and Living Sector

With a passion for home and living, Sylvia explains how the sector’s unique demand for realism and aesthetic detail makes it a leading field in CGI and content innovation. She highlights how blending CGI with real photography creates lifelike visuals that help customers envision products in their own spaces. This creative use of technology enhances storytelling and positions the home and living sector as a trailblazer in e-commerce content creation.

Takeaway 3: Continuous Learning as a Key to Personal and Professional Growth

Sylvia emphasizes the importance of lifelong learning to stay relevant and adaptable in a fast-evolving industry. Despite a busy career, she pursued multiple educational programs, including an MBA and coaching certifications, to develop both creative and leadership skills. She recommends the Erickson Coaching program for its focus on empathy and effective communication, which she believes enhances leadership capabilities. Sylvia also suggests courses in emotional intelligence, effective communication, and staying updated with new e-commerce technologies through industry events like FLOW. For anyone in a creative role, she sees these learning paths as essential to staying ahead in an ever-changing digital landscape.

About

With over a decade of experience in ecommerce creative content production, Sylvia is an accomplished expert in planning and executing photoshoots, video production, project management, and process development. Sylvia is the Founder and CEO of EASE Visuell, a creative hub dedicated to producing ecommerce content and campaigns tailored for the home and living sector. Here, she combines her industry expertise with a passion for interior design, strengthened by her academic background and European accreditation in home staging. At EASE Visuell, Sylvia is committed to fostering a culture of innovation, creativity, and autonomy, promoting values of trust and continuous learning in the workplace.