Pixelz Newsletter
Snakes on Campaigns and Brands talking AI 🐍
We're not done talking about the New Year
Chúc mừng năm mới (Happy New Year). Sure, we’ve been in 2025 for a month, but the 29th of January marked the Lunar New Year. Which brings us into the year of the snake - which can represent wisdom, charm, rebirth, or transformation. With our many colleagues in Vietnam, the Lunar New Year (or Tết in Vietnam) is a big part of our DNA at Pixelz.
While the Lunar New Year has many traditions, like every other holiday in the world, it’s also been heavily commercialized. After all, a few billion people celebrate the Lunar New Year, and with the rotation of the zodiac animals, it feels made for brands to capitalize by releasing capsule collections or limited-run products. And I’m here to offer up some of my favorite campaigns:
- Polene. Honestly, I’ve just been looking for a reason to finally talk about Polene. I want to live in their images. I was slightly disappointed that this campaign was shot in a studio, as most of their images are on location. But I will forgive them because the color and texture in these images are just stunning. It’s a classic example of less is more, which I think fits their brand perfectly.
- Loewe. Loewe wins my category for best products. I personally love the break from everything being red and the fact that they explain the context behind why they chose these products and designs. Have I been swayed by the mini puzzle bag more than the actual visuals? That is very likely, but while the images may not be the showstopper, the Spring Awakening video surely is.
- Miu Miu. I work for Pixelz; of course, I love an in-person experience. Miu Miu’s campaign itself is wonderful; the video is creative and fun. But the highlight for me is actually the images from their pop-up. The combination of pink and red (traditional Lunar New Year color) is the perfect bridge between the youthfulness of Miu Miu and the holiday. This is a 2-for-1 sort of deal, as there is no visual connection between the pop-ups and the campaign.
- Vibram. This is my official apology for passing judgment on Vibram. I didn’t realize your image game was that good. I like the movement, athleticism and grace in the images - it feels very snake-esque.
Which ones should have made this list? Let me know which campaigns were your favorite!Which ones should have made this list? Let me know which campaigns were your favorite!
Pixelz Pulse
Here's your update on all things Pixelz:
- Ever wondered how to create a specification or want to know about how the Pixelz Platform works? Join our next webinar with Kevin Boutwell, Director of Onboarding, on February 6th.
- Looking for an in-person experience to connect with other industry professionals? We're coming to New York for FLOW: North America on March 19-20. Hope to see you there!
- Taking precautions doesn't have to be so daunting. We go through some best practices of mitigating risk when parntering with vendors in our latest blog post.
- Catch up on most recent FLOW Show podcast episodes:
Hot Links
A few things from around the internet:
- Data from holiday shopping is in, and 57% of shoppers felt there were inconsistencies between marketing images and how the product looked, either in product images or in-store. The article has more stats that keep underlining the importance of images.
- American Eagle CMO spoke about the use of Generative AI. I appreciate that his hesitation is not about using AI but rather about ensuring that AI content fits the brand and isn’t generic.
- Hugo Boss has joined the ranks of brands sharing their AI journey. While it's not 100% clear how they will be using it, they have released an example of what they've been working on.