Curiosity and Tech as the Creative Engine with Matt Brasier
What happens when curiosity meets technology in the world of photography? In this episode, we sit down with Matt Brasier, Creative Product Director for E-Commerce at Profoto, to explore a career that spans painting studio sets to shaping cutting-edge tools for e-commerce studios.
Matt shares how curiosity led him from film to digital, catalogs to e-commerce, and, eventually, from brand to the technology side of the industry. We talk about the fears and excitement around new technology, why openness and collaboration have always mattered more than secrecy, and why the craft and vision of the creative will always outlast the latest tool.
Whether you’re a photographer, studio leader, or simply curious about where technology is taking creativity, this conversation is a reminder that growth comes when we stay open, keep learning, and let curiosity be the engine.
Explore the resources mentioned by Matt:
Top takeaways:
Takeaway 1: Curiosity can turn disruption into opportunity.
When Matt first encountered the idea of “photography without photographers,” it felt like a threat to everything he valued. But instead of dismissing it, he leaned in - flying out to see the technology and eventually helping shape it. What started as discomfort became a new way to contribute to the industry. It’s a reminder that the doors we resist opening are often the ones that lead to growth.
Takeaway 2: The best work comes from sharing, not guarding.
In high-end advertising and campaign work, knowledge was often hidden, processes kept secret. In e-commerce, Matt found the opposite - teams sharing settings, workflows, and tricks so the whole studio could succeed. That openness not only built better images but also better communities. Collaboration, not competition, is what creates lasting impact.
Takeaway 3: Every new tool is just another chapter in a longer story.
From darkrooms to iPhones, from Photoshop to AI, each wave of technology has brought both excitement and fear. But as Matt sees it, tools may change - the craft remains. What matters is the creative eye, the care for detail, and the ability to tell a story. If we focus on the craft, every tool becomes an ally rather than a threat.
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