Building Brands and Bravery with Jo Bird
What does it take to be heard as a creative in today’s noisy world? In this episode, Jo Bird - creative director, brand builder, and LinkedIn powerhouse - shares her journey from a shy creative to a confident speaker and personal branding expert.
We talk about how to build your brand while still employed, why talent alone isn’t enough, and how to keep creative ideas from getting diluted in the corporate machine. Whether you want to grow your personal brand, get more confident speaking up, or protect your creative vision, Jo’s insights will give you plenty to think about.
Top takeaways:
Takeaway 1: Personal Branding Starts Now
Jo makes it clear that you don’t need to quit your job to start building your personal brand. In fact, she began while working at Gymshark, and it helped her stand out inside the company just as much as outside of it. The best time to start is today, not “someday.”
Takeaway 2: Talent Isn’t Enough Without a Voice
You can be the most creative person in the room, but if you can’t speak up - whether on stage or in a team meeting - you’ll be overlooked. Jo shares how she taught herself to embrace the spotlight, step by step, and why communication is just as important as creativity.
Takeaway 3: Creativity Needs Conviction to Cut Through
So many ideas get watered down in “death by committee” meetings, leading to the sea of sameness we see in e-commerce and marketing. Jo argues that the work that stands out comes from individuals or teams who back their vision with conviction, not compromise.
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