Rethinking Casting and Studio Culture with Marina Muñoz Fortuny
What makes a photo shoot truly successful? According to Marina Muñoz Fortuny, it’s not just about visuals - it’s about people and how it made them feel. In this episode, Marina shares her journey from being in front of the camera as a model to leading production teams at global brands.
We talk about how empathy changes the way you manage a set, why simple shifts can make modeling careers safer, and the responsibility brands carry through their casting choices. Marina also shares her perspective on AI, body diversity, and the power creatives have to shape culture through the images they produce.
Top takeaways:
Takeaway 1: Studios Need Empathy as Much as Efficiency
Marina’s background as a model gave her a rare perspective: she knows exactly how it feels to be in front of the camera. That experience taught her the importance of empathy and respect on set, which she now carries into her role as Production Manager. Great images don’t just come from good lighting- they come from creating an environment where people feel safe and supported.
Takeaway 2: Small Changes Can Create Safer Workplaces
Not all improvements require big budgets. Marina highlights simple practices that make a huge difference for models and crew: never comment on bodies, always ask before adjusting clothing, check in regularly, and explain the creative direction so everyone feels part of the process. These small, intentional actions transform the energy on set and lead to better results.
Takeaway 3: Casting Choices Shape Culture and Society
From unrealistic beauty standards to the rollback of body diversity in fashion, Marina reminds us that casting isn’t just a business decision; it’s a cultural one. The people we put in front of the lens influence how society defines beauty, identity, and self-worth. For brands, it’s an opportunity to challenge stereotypes and build more authentic connections with audiences.
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