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How Color-Correct Product Photography Can Significantly Reduce Your eCommerce Return Rates


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Today, eCommerce stores across every industry are more competitive than ever before. As a digital store owner or manager, you understand this reality firsthand!

Even if sales are skyrocketing, one major KPI (key performance indicator) might tell a different story: your return rate. Since the beginning of eCommerce, decision-makers everywhere have brainstormed, researched, and experimented in an effort to reduce returns.

One of the most common return reasons? Inaccurate colors in product images. In fact, nearly 11% of consumers report that they would return their goods based on color inaccuracies according to EJM. That’s why at Pixelz, we developed an innovative solution to ensure consistent colors with stunning accuracy.

Introducing: Colorways, an easy-to-use online tool that enables you to automatically change or match the colors in your product images. The color changing feature transforms a single product image into any color variant that you sell, saving time and money that would have been spent on multiple photoshoots.

Likewise, the color matching feature ensures that colors are consistent across different photo angles, preventing lighting or shadow changes from skewing product image accuracy.

Here’s what savvy eCommerce store owners and managers need to know.

Accurate Colors Affect More Than Returns Alone

Return rates are an easily measurable metric within your digital store. You may even have an automatic prompt that asks customers why they are requesting a return.

At the same time, there is an equally important consequence of color inaccuracies that isn’t as easy to measure: trust.

Based on EJM research, 58% of consumers would not make future purchases after experiencing color inconsistencies. Considering that well over one-third of consumers already don’t trust the accuracy of product image colors, eCommerce sellers have zero room for error.

One misstep, and you may never get a second chance with the same buyer. Worse yet, they could leave a negative review to dissuade other buyers. As a result, one color inaccuracy could place the accuracy of your entire digital store in question, negatively impacting your future sales.

Your Returns and the Environment

According to Optoro’s Impact Report, over $390B of product returns are issued each year, resulting in over 5 billion pounds of landfill waste.

In turn, having more accurate product photo colors leads to an impact that extends well beyond your digital store alone.

By using Colorways, you not only reduce would-be losses, but also reduce our cumulative carbon footprint as a whole.

Referral Rates, Reviews, and Repeat Purchases

When your digital images accurately reflect the real-world color of your products, you benefit in several ways, including:

  • More referrals - As digital marketing becomes more competitive, word-of-mouth remains one of the best ways that quality digital eCommerce brands can stand out. By having color-correct images, you convey quality while increasing consumer satisfaction. Referrals are soon to follow!
  • Positive reviews - Social validation is essential to securing future sales. When prospective buyers see “looks as expected!” written on multiple reviews, they feel more comfortable making a purchase.
  • Repeat purchases - As the adage goes, “your most valuable future customers are your current customers.” If your products look the same all the way from your digital store to the customer’s front door, trust and repeat purchases are likely to follow.

As you can see, having accurate colors not only prevents returns, but also spurs future eCommerce growth.

Put Colorways to Work For You

Imagine having 7 different camera angles of the same product. In the process, lighting and shadow differences are likely to skew the real color of your product.

By using Colorways, you can ensure that each product has the same color in every shot. The end result? Clearer expectations for buyers, fewer returns, and a host of other benefits.

That’s just one of the many ways that Pixels helps individuals, startups, and enterprises alike accelerate their eCommerce growth. With additional services like retouching, color coded highlighting, bulk color profile edits, and more, Pixelz is the one-stop-shop for your product photo imagery.

To get started with a no-risk, 14-day free trial of Colorways, sign up for Pixelz Professional today! Just contact us from your account after signing up and we’ll add Colorways to your free trial.

Thank you for reading and best of luck with your eCommerce growth!